The Digital Shift™
Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
The Digital Shift™
Episode 43 - From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation
In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months.
From her background in healthcare and real estate to building her signature course Execution Wins, Nancy gets real about the fears, mindset shifts, and learning curve she overcame to go all-in on her coaching dream. Today, she’s running webinars, managing multiple offers, building nurture sequences, and empowering women entrepreneurs to take radical self-responsibility—all with the help of automation, systems, and the mentorship inside Self Made Hub.
Whether you’re still manually chasing leads or afraid of diving into tech, Nancy’s journey will prove that it’s never too late to learn, scale, and succeed.
💬 Quote of the Episode:
“Execution wins. If I can build a fully automated coaching business at 63, anyone can.”
✅ Who This Episode Is For:
- Coaches and course creators who are overwhelmed by tech
- Entrepreneurs launching their first signature offer or membership
- Women in midlife looking to finally turn their passion into a digital business
- Anyone who wants to build a professional, scalable brand without duct-taping tools together
📌 Key Topics Covered:
- Nancy’s Backstory: From Healthcare to Coaching
• Why she left corporate life to serve women stuck in overwhelm
• The real stories behind Execution Wins, her signature productivity program - From Tech-Phobic to Tech-Confident
• How she overcame her fear of automation and systems
• The moment she stopped saying “I’m not techy” and started learning with Self Made Hub
• Why mentorship and community were the keys to her progress - How She Built Her Coaching Business Inside Self Made Hub
• Her first funnel, lead magnet, nurture sequence, and onboarding workflow
• Her favorite features: “Clone,” URL redirects, the custom Decision Debbie AI bot
• The aha moment when she realized she no longer needed Google Drive, Zo
🚀 Ready to Build This For Real? Here’s How We Can Help
If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.
🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop
⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub
🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab
🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com
🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall
✨ Start where you are. Systems create momentum.
Follow us on IG 👉 @techsavvymentors