Episode 40 - DMs That Convert: 3 Steps to Build a High-Converting Comment Keyword Funnel

In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call.

The truth is, it’s not your content that’s the problem. It’s the missing system behind it. And that’s exactly what Natasha unpacks with her signature 3-Step Comment Keyword Funnel Framework. You’ll learn how to turn casual scrollers into engaged leads and your most valuable audience into paying customers — without spamming inboxes or chasing every notification.

This isn’t about hacks or gimmicks. It’s about creating a structured, human-centered funnel that transforms comments into conversations and conversations into conversions. By the end, you’ll know how to use DMs the right way — with warmth, consent, and automation that feels personal, not robotic.

Quote of the Episode:
💬 “Your next customer is already in your DMs… they’re just waiting for you to start the right conversation.”

Who This Episode is For:
✅ Entrepreneurs stuck in the “post and pray” cycle
✅ Coaches, creators, and network marketers who get engagement but not conversions
✅ Business owners tired of relying only on their link in bio
✅ Anyone ready to automate their DMs without losing the personal touch

3 Steps to Building Your Comment Keyword Funnel:

Step 1: Captivate With a Keyword CTA
Your call-to-action doesn’t have to be complicated. By inviting your audience to comment one simple keyword (“INFO,” “GUIDE,” “RESET”), you create a friction-free way for leads to raise their hand and show interest. This transforms every reel, carousel, or post into a lead magnet — without making your followers jump through hoops.

Step 2: Convert With a DM Flow
Once they comment, the magic begins in the DMs. Natasha shares how to set up automated but human-sounding flows that confirm consent, build trust, and deliver value right away. Instead of blasting links, you’ll learn how to open conversations that lead to connection — and ultimately, conversions.

Step 3: Close With a Follow-Up Funnel
Not every lead will say yes the first time. That’s why automation matters. Natasha walks you through setting up thoughtful follow-up messages that check in, offer tips, and share social proof — turning “not yet” into “yes” without the manual hustle.

Key Topics Covered:
📌 Why link-in-bio strategies are leaking leads (and where to meet your audience instead)
📌 How comment keyword funnels actually work — and why they’re outperforming traditional funnels
📌 The do’s and don’ts of DM automation (so you build trust, not resentment)
📌 Why consent-based messaging increa

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Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor