The Digital Shift™
Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
The Digital Shift™
Episode 35 - Automation Overwhelm? Start with This One System First
Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise.
In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exactly where to begin to get fast wins and lasting results.
If you’ve ever said, “I don’t know where to start with automation…” this is your starting point.
“Automation isn’t about doing less—it’s about doing the right things at the right time without burning out.”
✅ Who This Episode Is For:
- Entrepreneurs drowning in tech overwhelm
- Social marketers who know they need follow-up but haven’t built it yet
- Coaches, creators, and course builders ready to scale
- Business owners stuck in manual hustle mode who need relief, fast
📌 Key Topics Covered:
1. The Real Reason Automation Feels Overwhelming
- You’re trying to do too much, too fast
- Most people start with the wrong tools or systems
- Not everything needs to be automated—yet
2. The ONE System to Start With: Your Lead Capture & Follow-Up Flow
- Why it’s the foundation for everything else
- How it replaces guesswork with consistency
- What happens when this one system is running on autopilot
3. Your First 3 Automation Steps (Even If You’re Not Techy)
- Step 1: Create a high-value lead magnet (quiz, guide, checklist)
- Step 2: Use a form or keyword to capture that lead
- Step 3: Automate your follow-up via email + SMS + DM
4. Common Mistakes That Stall Your Automation Progress
- Trying to build an entire ecosystem all at once
- Jumping into complex tools without strategy
- Automating witho
🚀 Ready to Build This For Real? Here’s How We Can Help
If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.
🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop
⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub
🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab
🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com
🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall
✨ Start where you are. Systems create momentum.
Follow us on IG 👉 @techsavvymentors